LinkedIn Influencer Lorena Acosta on Standing Up for Your Core Values

November 18, 2022

00:59:57

In a world where women’s voices are being silenced, Lorena Acosta uses her platform to speak out and fight for their rights, regardless of the personal cost.

Lorena Acosta is back on Insight Out, Lorena is a personal brand evangelist who has amassed over 1.7 million followers on LinkedIn and the founder of Be Busy Being Awesome, a company that helps leaders, founders, and business owners to digitalize their presence by becoming the voice in their industry. She is known for her authenticity and her no-nonsense approach to advice. Earlier this year, she decided to use her platform to speak out about the Supreme Court’s decision to revoke women’s reproductive rights. She has been met with both support and criticism, but she continues to use her voice to raise awareness and inspire action.

In our last episode, we talked about her journey as an influencer, a parent, and a sister. We talked about why she’s so laser-focused on creating a legacy that she could be proud of. In this episode. we talk about the last six months of her and how that legal decision affected her approach as an influencer.

In this episode, you will learn the following:

What caused Lorena to change her approach to social media (00:04:45)
What advice would Lorena give to somebody who might have a platform as she does (00:15:30)
How did Lorena handle the comments, the threats, the direct messages, and all the different things that came her way (00:18:00)
How does Lorena create content that allows her message to shine brightly. (00:23:44)
What are the hardest parts about being an influencer on LinkedIn. (00:35:33)

Notable quotes:

“If I don’t talk about what I stand for, then I’m lying to everyone” Lorena (13:35)
“If you don’t believe that I deserve the right to choose, you don’t deserve to be on my feet” Lorena (00:14:30)
“Awareness starts with education and providing the awareness that can help to inspire action”. Billy (00:14:40)
“How many times we have had a low economy and how many times we have raised it back, the economy will always come back. But once they take your rights away, they may never come back” Lorena (00:17:03)
“We already have a lot of discrimination in this work, and we have a lot of discrimination in the way that they pay us and the positions that we carry and the titles that we earn. So we need to speak. We need to run for something. More women need to run for something. A young woman needs to run for something. We need to have more women at the table. We need to have more women taking decisions. We need to have more women” Lorena (00:21:12)
“People may call what happens at midlife a crisis, but it’s not a crisis, it’s an unrevealing” Lorena (00:31:15)
“It’s okay to share your story once, twice, or three. But not everything is a blog. Your feed is not a blog” Lorena (00:35:00)
“Be more mindful and be more compassionate about other human beings” Lorena (00:37:17)
“God doesn’t make mistakes and God creates them. So if you really believe in God, you have no right to doubt his creation” Lorena (00:38:00)
“The process will take you in the direction that you need it to be. So don’t force it. Don’t doubt who you are. Just let it go. Follow the process and let the process guide you. Where you need to be” Lorena (00:58:00)